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Home » Which Cold Email Platform Should I Use: The Ultimate Guide

Which Cold Email Platform Should I Use: The Ultimate Guide

What email should I use for cold email?

As a best practice, you should not use an email address at the domain you use for your everyday emails for cold emails. If your main email address is something like “[email protected]”, you should not be using an email for outreach like “[email protected]”, it should be something like “[email protected]”.

Is Outlook better than Gmail for cold emails?

Is Outlook better than Gmail for cold emails? Outlook (Microsoft 365) is equally as good for sending cold emails as Gmail (Google Workspace). You will have good deliverability with both Outlook and Gmail, meaning that both services will help your emails land in the primary inbox (not spam).

Is Gmail good for cold emails?

Sending a single cold email through Gmail is as simple as sending one to any of your normal contacts. Just create a new message, write the email content, add your cold email recipient and hit send. If you’re looking to reach a wider audience with your cold email campaign, it can be just as simple with the right tools.

What is the best cold email server?

For cold emailing, the two best email service providers are either through Google (G Suite) or Microsoft Outlook. There are pros and cons for each. If you decide to go with G Suite, then purchase your secondary emailing domain from Google Domains (this’ll aid in the setup).

Is GMass good for cold emails?

GMass helps you mine prospects from inside your Gmail — and quickly build new lists for campaigns. Create new campaigns based on behavior; for instance, send to all who opened but didn’t click through or reply. With GMass you can break Gmail’s sending limits and send virtually unlimited campaign emails.

What is the best domain for cold emails?

For instance, instead of sending an email with the domain name “companyname.com”, a sender might use “info.companyname.com”, “hello.companyname.com”, or “companyname.net” as the domain name in the email address. This technique of Cold Email Domain Variations can be effective in a number of ways.

Is cold emailing illegal?

Is cold email illegal in the US? No, it is not illegal to send emails without permission in the US. However, the CAN-SPAM Act stipulates certain provisions that govern cold outreach. These include sharing accurate information, your physical address, and an unsubscribe link within the cold email.

Is cold emailing worth it?

One of the biggest advantages of cold emailing is that it allows you to reach a large audience. You can target potential customers who may not have heard of your business before and pique their interest with your message.

Do professionals use Gmail or Outlook?

Gmail’s professional email plans are best for collaborative teams, with more storage and great time savers for business users. Alternatively, those wanting advanced email features and automations may prefer Outlook.

Why do companies prefer Outlook over Gmail?

Organization Outlook has many capabilities for managing emails. Outlook allows users to better manage and organize their inboxes by creating folders for emails. These folders can help categorize incoming mail to reduce the amount of clutter in the inbox.

Does cold emailing work anymore?

The answer is simple: yes, cold email does work and they still work in 2024. Let’s be honest here: cold email has a bad reputation. Others think that cold email will work less in the future.

How many cold emails is too many?

With that being said, if you are a starter, it’s better to keep it between 10 to 20 cold emails a day. If you really want to ramp up your cold email campaign, you may want to use the tool you’ve selected to send out bulk mails slowly throughout the day.

How many cold emails can I send from Gmail?

Understanding the daily sending limits on Gmail is pivotal for anyone looking to scale their cold email outreach. For individual Gmail accounts, the threshold stands at 500 emails per rolling 24-hour period.

How successful are cold emails?

The Average Cold Email Response Rate Is Just 8.5%. Pro Tip: Follow the 30/30/50 rule to gauge the success of your outreach campaign. Aim for a 30% open rate, 30% response rate, and 50% conversion rate.

Why do cold emails fail?

Nine times out of ten, poor targeting is why cold email prospecting is not working. The two biggest cold email prospecting mistakes we commonly see are: Using unvetted purchased email lists. Emailing contacts that don’t match a brand’s Ideal Customer Profile (ICP).

How many times should you cold email?

If you are an SDR with a new inbox and sending address, start by sending 10-20 cold emails per day to avoid getting penalized by the spam filter. However, if you have an older inbox and sending address and a good email reputation, you can send over 100 emails daily, depending on your email service provider (ESP).

Is cold emailing a skill?

Keep trying : Writing successful cold emails is an art, science and psychology all jumbled in one. Just like any other skill, you get better at it with time.

Is GMass worth it?

GMass is an excellent tool for sending mass emails from Gmail, and while this is its advantage, it’s also a potential deal-breaker. GMass lives inside Gmail and features a native integration with Google Sheets.

Is HubSpot good for cold email?

No, cold emailing with HubSpot goes against their guidelines. According to HubSpot’s Acceptable Use Policy, reaching out to contacts who have not agreed to receive emails is forbidden. According to HubSpot, they forbid cold emails in order to protect your sender reputation and stop you from going to spam folders.

Is it OK to cold email?

Short, highly personalized cold emails dedicated to a specific audience are a great way to start some new business relationships and get more new hot leads for your company.

How many cold emails can I send per domain?

Since the recommended daily limit for cold emails per address is 100, achieving a volume of 2,000 requires distributing this workload across multiple sending addresses. Ideally, these addresses should span several domains to diversify your outreach efforts and mitigate the risk of spam.

Are b2b cold emails legal?

Legality of Cold Emails Cold emails are legal, but only if you do it under the constraints of the law. When you send cold emails, you use people’s personal data, so you need to follow GDPR rules. GDPR doesn’t talk about cold emails directly, but its main rules still tell you what is okay and not okay to do in sales.

What are the risks of cold emails?

As cold emails are sent without your prospects’ consent, there is a chance that some will mark you as spam, which will lower your emails and the domain’s reputation. If your primary domains get affected, your other regular business communication will also be affected.

Does cold emailing work anymore?

The answer is simple: yes, cold email does work and they still work in 2024. Let’s be honest here: cold email has a bad reputation. Others think that cold email will work less in the future.

Can I send cold emails with SendGrid?

Can You Send Cold Emails with SendGrid? SendGrid is an SMTP email platform, which means they maintain their own servers and IP addresses that are used to send your emails. Due to this, they don’t allow you to send cold emails to anyone who hasn’t opted-in to receive them.

What day is best to send cold emails?

And when you look at the reply rates, Monday is the clear winner, followed by Tuesday, Wednesday, or Thursday. Friday, Saturday, and Sunday have the lowest average reply rates, so we don’t recommend you send cold emails on the weekend.

Which cold email software is best?

To help you improve your response rate, all good cold email software, such as QuickMail, has features such as: We’re slightly biased, but we’re confident that QuickMail is the best cold email software for your company’s outreach needs. 2. Should You Use Gmail or Outlook? Both inbox service providers are good options.

What is cold email software & how does it work?

Cold email software is a game-changer when it comes to lead generation and sales. It acts as a cold email outreach tool, automating the process and making it more efficient and cost-effective for businesses. Some benefits of using cold email software include:

What tools do you use for cold emailing?

The tools that I see mentioned the most in private cold emailing communities such as the “SaaS Yacht Club” (WhatsApp group created by Jesse Ouelette), and the “Cold Email Closers” and “Cold Email & LinkedIn Outreach for your agency” Facebook groups.

What are the best cold email tools for 2022?

Here are the leading cold email tools for 2022: 1. GMass GMass is a powerful cold email software with built-in cold email automation tools that lets you run sales and marketing campaigns right from your Gmail account.
Which Cold Email Platform Should I Use?

Okay, so you’re thinking about using cold email to reach out to potential clients or customers, but you’re not sure which platform to use. There are a ton of options out there, so how do you choose the right one for your needs? Let’s dive in!

What Are Cold Email Platforms?

Think of these platforms as the tools of the trade for sending cold emails. They’re designed to help you:

Manage your email lists: This includes adding contacts, segmenting them into groups, and keeping track of who’s on your list.
Compose and personalize emails: They let you craft engaging and targeted emails, personalize them with recipient information, and schedule them to go out at the perfect time.
Track your results: They provide valuable insights into your email campaign performance, helping you see what’s working and what’s not.
Automate your outreach: This lets you send follow-up emails automatically, nurture leads, and save you time in the process.

Choosing the Best Cold Email Platform for You

Here’s a breakdown of the key things to consider when making your decision:

1. Features and Functionality:

Email Personalization: Do you need to personalize your emails with dynamic content, like the recipient’s name, company name, or job title?
Email Templates: Do you want pre-designed templates or the freedom to create your own?
Email Scheduling: Do you need to schedule emails in advance or send them in real-time?
Email Tracking: Do you need detailed tracking on things like open rates, click-through rates, and replies?
Email Deliverability: Does the platform have built-in features to help you avoid spam filters?
Email Automation: Do you want to automate follow-up emails, send drip campaigns, or create automated workflows?
Email Verification: Does the platform have features to verify email addresses and remove invalid ones from your list?
Email List Management: Does the platform offer robust list management features, including segmentation, filtering, and tagging?
Integrations: Does the platform integrate with other tools you use, like your CRM, marketing automation software, or analytics platforms?

2. Pricing:

Free Plans: Do they offer a free plan with limited features?
Paid Plans: What are the pricing tiers, and what features are included in each plan?
Per-Email Pricing: Do they charge per email sent?
Monthly Subscription: Do they have a flat monthly subscription fee?

3. Ease of Use:

User Interface: Is the platform easy to navigate and use?
Learning Curve: How long will it take you to learn the platform?
Customer Support: Is there good customer support available if you need help?

4. Reputation:

Reviews: What do other users say about the platform?
Industry Recognition: Has the platform won any awards or been recognized for its quality?

Popular Cold Email Platforms

Here’s a quick overview of some of the most popular cold email platforms:

1. Mailchimp :

Pros:
Widely known and respected.
Free plan available for sending up to 10,000 emails per month.
User-friendly interface.
Excellent marketing automation features.
Cons:
Limited features on the free plan.
Focuses on marketing emails, may not be ideal for cold outreach.
Best for:
Small businesses or startups with limited budgets.
Businesses that want to build email lists and send regular newsletters.

2. Sendinblue :

Pros:
Affordable pricing.
Powerful features, including email personalization, automation, and detailed analytics.
Free plan available for sending up to 300 emails per day.
Cons:
Limited features on the free plan.
Can feel overwhelming for beginners.
Best for:
Businesses that need a balance of features and affordability.
Businesses that want to use email marketing as part of their growth strategy.

3. Gmass:

Pros:
Seamless integration with Gmail.
Powerful email personalization features.
Excellent tracking and analytics.
Cons:
Limited email automation features.
Can be expensive for large-scale campaigns.
Best for:
Individuals or small teams who want to send cold emails directly from Gmail.
Businesses that need to personalize emails and track results.

4. Woodpecker:

Pros:
Designed specifically for cold email outreach.
Strong email deliverability and spam filter bypass features.
Advanced email automation and sequence features.
Cons:
No free plan available.
Can be expensive for small businesses.
Best for:
Businesses that want to send large-scale cold email campaigns.
Businesses that need reliable email deliverability and advanced automation features.

5. Outreach.io:

Pros:
Comprehensive sales engagement platform.
Includes features for cold email, social media outreach, and lead nurturing.
Excellent tracking and reporting.
Cons:
Very expensive.
Can be overwhelming for beginners.
Best for:
Large sales teams that need a sophisticated platform for managing their entire sales process.
Businesses that want to use a single platform for all their sales engagement activities.

6. Mailshake:

Pros:
User-friendly interface.
Powerful email personalization features.
Good email deliverability.
Cons:
Limited email automation features.
Can be expensive for large-scale campaigns.
Best for:
Businesses that want a simple and easy-to-use platform for sending cold emails.
Businesses that need to personalize emails and track results.

7. Lemlist:

Pros:
Designed for cold email marketing and outreach.
Advanced email personalization features, including dynamic content and custom fields.
Email deliverability optimization features.
Cons:
No free plan available.
Can be expensive for small businesses.
Best for:
Businesses that need a powerful platform for sending large-scale cold email campaigns.
Businesses that want to personalize their emails and track results.

8. Reply.io:

Pros:
Comprehensive sales engagement platform.
Includes features for cold email, social media outreach, and lead nurturing.
Excellent tracking and reporting.
Cons:
Expensive.
Can be overwhelming for beginners.
Best for:
Large sales teams that need a sophisticated platform for managing their entire sales process.
Businesses that want to use a single platform for all their sales engagement activities.

9. AeroLeads:

Pros:
Specializes in email lead generation.
Offers email verification and list building tools.
Cons:
No free plan available.
Limited features beyond lead generation.
Best for:
Businesses that need to build large email lists of potential customers.

10. Neverbounce:

Pros:
Dedicated to email verification.
Helps you clean your email lists and improve deliverability.
Cons:
Only focuses on email verification.
Best for:
Businesses that want to ensure their email lists are accurate and clean.

How to Decide

There’s no one-size-fits-all answer to the question of which cold email platform is best. The best choice for you will depend on your specific needs, budget, and technical expertise. I recommend doing your research, trying out a few free trials, and choosing the platform that offers the best combination of features, pricing, and ease of use for your business.

FAQs

Q: What are the legal considerations for sending cold emails?

A: Make sure you’re familiar with the CAN-SPAM Act in the US or similar laws in other countries. These laws regulate commercial emails, and you could face penalties if you violate them. It’s always best to get legal advice if you’re unsure about the regulations.

Q: How do I warm up my email address for cold emailing?

A: Warming up your email address helps increase your deliverability. It involves sending a small number of emails to real contacts over a period of time to show email providers that you’re not a spammer.

Q: How can I improve my cold email open rates?

A: Write engaging subject lines, personalize your emails, segment your list, and send emails at the optimal time.

Q: What are some good examples of cold email templates?

A: There are many great examples of cold email templates online. You can find them on websites like Mailchimp, HubSpot, and Gmass.

Q: How can I track the results of my cold email campaigns?

A: All the cold email platforms mentioned above offer robust tracking and reporting features. You can track key metrics like open rates, click-through rates, and reply rates.

Q: What are some tips for writing effective cold emails?

A: Keep your emails concise and to the point. Clearly state your purpose for reaching out. Focus on providing value to the recipient. End with a clear call to action.

Q: What is a cold email sequence?

A: A cold email sequence is a series of emails that you send to a potential customer over a period of time. This is a good way to nurture leads and increase your chances of getting a response.

Q: How can I use cold email to generate leads?

A: You can use cold email to reach out to potential customers, introduce your business, and invite them to learn more about your products or services. You can also use cold email to follow up with leads who have expressed interest in your business.

Q: What are some common mistakes to avoid when sending cold emails?

A: Don’t send generic emails. Don’t send too many emails too quickly. Don’t use spammy subject lines. Don’t forget to include an unsubscribe option.

I hope this information has helped you to understand the different types of cold email platforms available and how to choose the best one for your needs. Remember, sending effective cold emails takes time and effort, so choose a platform that helps you make the process easier and more efficient. Good luck!

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